Building a Reader Funnel: From Discovery to Loyalty

Introduction

You may think that it is magic, but it's a strategy. It all begins with creating a funnel that converts browsers into buyers and buyers into loyal customers. In marketing terms, a funnel is just a stylish way of saying “a journey”. The reason for saying it is a journey is that it is a journey of the reader that starts from finding a book and ends with becoming a committed and dedicated customer. A well-designed funnel not only increases your sales but also establishes a community. In this blog, you will learn how a funnel is built and the journey of a reader from discovery to loyalty.

Phase 1: Discovery 

Your reader can't love you until and unless they really know that you exist. Today’s market has become very crowded. Every day, thousands of books are launched. It might sound alarming, but on the other hand, it is an opportunity as well. Ever wonder why? Here is the answer to your question. As there are many authors who are not working on discovery, it is a golden chance for you, where you can prove yourself and stand out. The first thing that you will do is bring your book in front of a new audience. The audience who is passionate about your writing. There are multiple ways through which you can increase your discoverability. Some common ways are email promotions, ads, making the first book free, newsletter swaps, cross-promo, and social media discovery.

Phase 2: Connection

Just because your book is enough to grab their attention, does that mean you will stop here?. Once your book is included in someone’s reading list, that moment is priceless. Here is a chance for you where you can not only entertain but also invite them to explore your world. The best way you can do it is by getting them on your email list. Email is one of the safest ways and helps in establishing a relationship with the reader directly. Here is just real engagement of readers, no algorithms and no guesswork.

Stage 3: Loyalty

Not only do loyal customers buy your books, but they are also your big supporters. You have put a lot of effort into including your readers in your list; now it's time to prove to them that they made the best choice ever. Introduce yourself, set your tone according to your reader’s expectations, and build fan loyalty.

Conclusion  

Building a reader funnel does not mean that you will fool your readers into buying more and increasing your audience, but it means inviting them towards a connection. Yes, it takes time, but it's worth it, it will work. All you need is to trust the process. Whether you are starting or diving deeper into the author's journey, it's time to set the base. Build discoverability. Create real and authentic connections. Show up genuinely. If you are looking for exceptional book marketing services for your book and want your readers to experience a seamless reader journey, then you should connect with our most amazing and trusted brand, Hampton Publishers. This brand offers diverse book marketing services and can make your reader journey flawless and memorable. It will expand your book reach hence making it thrive in the market.