How We Promote Your Book on Social Media & Amazon

Introduction

In this digital era, writing a book is not enough. It is not the era of paper books where you rely on conventional resources of marketing. You can find more viewership and a fan base by publishing your book online. But it is not an easy task to get online success unless or until it is popular among the people. That is why book marketing is inevitable. Especially on the platforms like Amazon, where 80% of world ebooks are sold. Hampton Publishers will guide you through the process and help you to promote your book by designing a powerful marketing strategy that provides you with reach and results at the same time. Let us elaborate to you on how we promote your book across social media and Amazon.

1. First step: Designing a Social Media Strategy

Before anything else, we first analyze and understand the target audience, according to your book. Then we design a customized social media strategy according to it. We decide the appropriate platform according to your audience. For instance, the book for a younger audience will be marketed on Instagram and TikTok. Professional writings will be marketed on LinkedIn. For a general audience, Facebook is an excellent platform. Amazon and other publishing platforms also offer marketing on their platform for better reach. We take every possible step to increase your reach.

2. Second step: Content Creation

Promotion campaigns should not be boring. We use all sorts of visual content like images, graphics, short videos, quotes, and author interviews to keep the audience entertained and hooked on your book. We also offer pre- and post-launch marketing to keep up the hype around the book. This marketing content builds you as a brand and creates buzz around it.

3. Third step: Influencers and Readers Engagement

We connect you to relevant book bloggers of your particular genre and connect you to the influencers for heavy marketing. They will share their reviews and thoughts about your book on their accounts. We can also arrange shoutouts from them. This will impact your audience positively. At the same time, this organic promotion is much more effective, especially when the book is pitched in front of potential customers.

4. Fourth step: Paid Advertisement campaigns

Organic reach is the best thing, but it is not attainable that early. For rapid reach, we run paid ad campaigns on the relevant platform to reach your target audience. The best thing about ads is that they can be based on age, gender, and demographics. It helps you to filter out a significant portion of the population and saves you both time and effort.

5. Amazon Optimization (SEO)

Amazon is an excellent platform. It should not just be utilized for book publishing. Amazon can be used as a great marketing tool. You can utilize it in the following ways.

List your book on the KDP list. It allows readers to access your book for free when they have subscribed to Kindle Unlimited. You will receive royalties when they read your book.

You can run ads on Amazon to boost your sales.

You can run promotional prices that may intrigue clients to buy your book impulsively. Nominating your book for Kindle deals and Prime Reading deals will help you to expand.

6. Building Your Brand with Verified Reviews

Client reviews are critical, and most importantly, they make or break a potential customer. Customers care about public opinion and decide their purchases according to it. We help you gather positive reviews and design strategies to improve the number of verified reviewers.

Conclusion:

Any author, regardless of whether he is a new author or an experienced writer, should leverage book promotion for rapid growth. Hampton Publishers professionally promotes your book by creating buzz around your book on social media and increasing its visibility on Amazon. You have to just focus on writing, and let us handle the marketing in an effective manner.